Branding is the image of a company embedded by its products and services. All the means of communicating and acknowledging the brand is what defines the concept of branding.
Every company is looking for ways to better place itself on the market. Also, it is of high importance that the general perception the public receives from a brand is as close to reality as possible.
We can help your company receive the image it deserves, making your brand strongly engraft into your client’s mind, generating confidence.
The campaigns we undertake are based on marketing strategy and a well defined purpose.
Strategic marketing is a process that helps us efficiently center all the available resources in order to use every existing opportunity. All this in order to increase your sales and market share.
Here’s how it goes: we thoroughly analyze your business’ image, in order to identify what’s working and what’s not. If your business is not as well-placed on the market as you’d want it, if it’s not bringing you the results you are looking to achieve, or even if you decided to rebrand, a marketing audit will come in handy.
This way, we can measure your results.
According to the audit, we can come up with the most suitable marketing strategy for your business. This analysis is done both at an internal, as well as an external level.
The process helps us establish the issues your company faces, such as clients’ and employees’ dissatisfactions, internal or external malfunctions.
Facebook is the most popular social media channel worldwide. Everybody is using it nowadays, especially urban inhabitants. Facebook ads have the advantage of reaching a high number of people in exchange for little money.
Another advantage is being able to address a specific target public, meaning the ads will only be displayed to those particularly interested.
Instagram is a social media app which has taken everyone by surprise. An image is indeed worth a thousand words, especially when it comes to Instagram. Focused on clear, simple and minimalist messages, Instagram reaches its public entirely through pictures. It comes with an impressive collection of graphic filters and editing tools, making a skilled photographer out of everyone using this app.
Instagram ads are highly recommended to everyone promoting a visual brand, focusing on presentation - from delicious food to jewellery or cars - whatever pleases the Instagram user’s eye.
Landing pages are one of the most effective ways to sell products or services. Specifically designed with the help of certain means of influencing, landing pages are the most convincing ways of communicating with your potential clients.
Landing pages are based on the mental algorithm of the client when deciding whether or not to buy something. These are the key to efficient communication when presenting a special product, being able to deliver useful information in a friendly, productive way.
Google Adwords are a very good way to address users which are particularly interested in your products and services.
One of its benefits is being able to efficiently target your audience. The ad will only be displayed if it matches the user’s Google search.
Adwords campaigns work with Pay Per Click, which makes the advert appear only in relevant searches. Billing occurs only when the user has clicked on the ad.
Copywriting consists of creating text for advertising purposes using specialized language and special communication techniques. It is meant to drive the potential client into buying your product or service, but it is also used for controlling the reader, making him take actions to your advantage.
We can create any commercial text you could possibly need. Here are a few examples: web content, attractive titles, presentation or sails emails, articles, advertorials, radio advertisments, scenarios, catalogues, brochures, billboards and many more.
The first thing that pops into your head when referring to corporate identity is a logo consisting of a symbol and the company’s name, but those elements need to be part of a whole, together with all the other visual identity elements: business cards, folders, letterhead or any other personalized object.
Considering all the visual elements that matter, we will create the identity that best suits your brand, using them on every material mentioned above. Corporate identity is very important in your business’ development, helping maintain the brand’s visual continuity, making it easy to recognize.
When we think about any famous brand, the first thing that comes to our mind is the logo. We will gather all the information about your brand and create the perfect logo for your company.
The first step in developing a logo is thoroughly discussing about your company’s profile and activity and conceive the master brief. Then, we can proceed towards the next step: the creative process.
The creative process must take the following aspects into consideration:
- Designing graphic elements with proper symbolistics;
- Representative colours for your company’s field of activity;
- Your business’ tone of voice should be aligned with your design.
After finalizing the second stage, we will show you what we’ve come up with. After that, it’s up to you to decide which image you think suits your business perfectly. We will be looking forward to your feedback so that we can make potential changes based on your suggestions, in order to obtain the best result.
Eventually, you will receive final version of the logo (vector), ready to use on any advertising material from now on, regardless of size.
Infographics are being used a lot lately. These are graphic representations of certain data which contain simple, precise information about a particular subject. Our purpose is to build personalized infographics, as brief and compact as possible, to be easily understood by the audience.
The most important impact is the visual one, we put a lot of care into delivering the most important message directly, not allowing it to get lost among other graphic elements.
This is what makes infographics very useful - they communicate the main message, being easy to read, appealing to a wide audience, and being of great value.
Graphic design elements are materialized in various advertising materials, such as business cards, company folders, brochures, posters, flyers and others.
User Interface and User Experience Design are crucial tools when it comes to online advertising. Implementing strategy comes first, and then we can take care of the web design process, making web pages useful selling tools.
It is of high importance to pay attention to details such as buttons, menus, displaying information correctly, contact forms and other similar elements, which are mostly neglected. Every decision taken from a visual point of view can influence the potential buyer.
This type of print doesn’t require a mold and it’s ideal for small circulation print. Another benefit of the digital print is that it’s very fast and flexible, making it very easy to make modifications on the fly.
Compared to the digital version, the offset print requires greater prep time to manufacture the molds it uses. But, for large circulation, this method is the most price effective.
Do you need branded toys, clothes, keychains? Whatever it is, we can get it done - be it design or printing.
One of the benefits of banners are the fact that it has tremendous visibility, great image quality and resolution and resistent to the elements. We can quickly design and print banners of any size.
When your company image is important, it is absolutely mandatory that the images you use for your promotional materials are of the highest quality. To make things easier we can edit photos for you! We can make sure that the images you take, will be well aligned with your overall style.
If you need a script for your business’ commercial, or if you have an ideea, but are unsure of what to do with it, our writers can take it off your hands!
Whatever your idea, if it’s tricky to pull off in live action, it might be a better plan to make it a motion graphic. These videos are effective, accessible and pleasant.
Do you have a product or service that you’d like to make known and popular as fast as possible? That can be accomplished by video. A well thought and well made video can be a pleasure in itself, and go viral.
We are an extremely creative bunch, and can take your raw footage and turn it into any commercial or short film you might require, from start to finish. All you’d have to do is send us the clips and greenlight our ideas.
The website is any business’ greeting card. It’s the place where you can access all of a firm’s information, and is the main place where potential clients will look you up.
With a great array of trendy proposals, our websites are designed to be both modern and functional. Responsive on any device, we always put great emphasis on making our sites extremely intuitive and accessible to any audience.
We offer e-commerce services with customized design or predefined templates, with woocommerce and consultancy expertise, in order for your online shop to provide credibility, to work flawlessly and provided the highest conversion rate.
Nowadays, every business should ask itself wether or not it would communicate better with its clients through a mobile app. The reason is plain: most of today’s internet traffic is mobile.
Implementing a useful mobile app could be the breakthrough your business needs.
Building a website is just half of the work. Many people disregard the maintenance stages of owning a web page and in time, end up with a unadaptive product that is not up to date.
We periodically check website functionality, administer databases, monitor search engines results and optimize it from constant user feedback.
Do you need a fresh design for your existing website? Even the best ones require a redesign every few years, in order to keep up with user demands. This upgrade might target the graphic design, the development of new functions, ease of use or the content.
We can help you optimize your site for better SEO, cost reduction, to take advantage of online development opportunities or to improve your array of virtual services.
When we take on web consultancy, we inevitably go through the following steps: market research, product and competition analysis and social media impact and feedback.